Gaming · AR · VR

Games and immersive worlds
players actually come back to

Nine in ten players quit a new game within thirty days. We design, build and operate hyper-casual games and XR experiences engineered around the one metric that decides who wins, retention.

What we build

Powering the future of gaming & XR

Game Design & Prototyping

Core loops and reward systems built so players feel the value in the first ten minutes, the window where staying or leaving is actually decided.

AR / VR & XR Development

Immersive experiences for headset, mobile and web, tuned for comfort and performance. The hard part is never the demo, it is the second session.

Backend & Live Ops

Real-time multiplayer, matchmaking, leaderboards and live events on infrastructure that holds when a tournament spikes.

3D Assets & Animation

Production-grade modelling, rigging and animation that make worlds and characters worth returning to.

The opportunity

A record market, and a brutal one to win

$201.6BGlobal games revenue in 2025, the first year past $200B

$49.6BUS consumer spend, the largest single market

£8.76BUK consumer spend, up 7.4% year on year

30%+AR/VR market CAGR forecast through 2030

Sources: Newzoo Global Games Market Report 2025, Ukie UK Consumer Valuation 2025, Mordor Intelligence XR Market 2025.

Current landscape

Why most games and XR products never take off

The challenge

90%

of players are gone within 30 days of installing a game.

<1%

median Day-30 retention across mobile games in 2025.

69%

of VR headset owners use them less than once a month.

0.8%

global app-download growth in 2025, acquisition alone no longer scales.

Pythrust’s solutions

Engineer first-session activation and progression loops that push Day-1 and Day-30 retention well above genre benchmarks.

Design XR interactions around human comfort and a clear reason to return, so headsets and apps do not gather dust after week one.

Architect multiplayer backends, matchmaking, tournaments, live-ops and analytics, that scale through spikes without re-platforming.

Shift growth from paid acquisition to retention and referral economics, where every five points of retention compounds into profit.

Case Study

2MINWIN

Sixteen Unity games on one backend, with an economy the team can change daily.

Sixteen games, one backend, and an economy they can change daily

Built on Unity and Firebase with server-authoritative match settlement, 2MINWIN runs sixteen titles on a shared spine. Entry tiers, coin values, payout splits and win conditions are remote configuration rather than code, so the economics change without shipping a build.

Read the full story

16Games shipped on one shared backend

Unity 3DClient, with Firebase and Cloud Functions behind it

ZeroRebuilds needed to change entry fees or payouts

ServerAuthoritative settlement, the client never decides a win

WhatsAppPlayer messaging wired to state transitions

ZwitchDeposits and payouts on a reconciled ledger

Games and immersive worlds players actually come back to